The company needed support refining both usability and IA across its product-focused web presence.

Installs

100K+

Framer

Playstore

Framer

Streak Users

2024

Community

20K+ across social channels

Market

1M+ aspirants/year

UPSC has a 0.1% selection rate across 1M+ aspirants annually. The syllabus spans 10+ subjects, 3 stages (Prelims, Mains, and Interview) and 2+ years of preparation time. Existing solutions are static: recorded lectures, PDFs, or expensive offline coaching locked to 3-4 cities.

PrepAiro's UPSC segment is built around three core AI layers: a conversational AI mentor for real-time guidance, a voice-first learning engine delivering AI-generated audio lectures, and an automated video lecture pipeline that produces syllabus-mapped content at scale.

Objective

To design a illustration for a small business that accurately represents their brand and appeals to their target audience.

Framer is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.

What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

100K+ installs. 4.4 stars on the Play Store. 100+ learners maintaining 30-day streaks. 20K+ community across social channels. UPSC validated that an AI-first approach built around conversational AI, voice, and an automated content pipeline creates the kind of retention that static content never could. The same engine now runs GRE and GMAT.